Evolving Media

Around the country newspapers are in a desperate state of change. Unable to adapt to the new world of multimedia possibilities, print publications are shutting their doors. Locally, the Eureka Reporter died. Regionally, the San Francisco Chronicle may end up following suit.

This is all the more reason The Lumberjack needs to stay cutting-edge and relevant as the media world turns upside down.

As a student-run newspaper we’re not perfect, although we aim to be. We’re learning right alongside you, the reader. What we have learned is the best way to get a message across to our generation is to attack the news from all angles.

We put our first videos up on our Web site, thejackonline.org, this week. A question and answer session with President Rollin Richmond and Provost Robert Snyder in the Lumberjack office this past Friday prompted our initial step into the multimedia world. We set up cameras, asked tough questions, and took notes.

We want you to be able to hear what our administrators have to say about Humboldt State, verbatim. We want you to know who pulls the strings on campus.

   Look for the videos under the “Multimedia” tab. Pick what topic you’re interested in, and see what Richmond and Snyder had to say. Some of the topics included program elimination, furloughs and layoffs.

In the coming weeks, we plan to create a blog and a Facebook page to interact with our readers and update them on the news as it happens.

We aren’t telling you about these improvements to pat ourselves on the back. We are telling you this so you know where to get the information you need. Thejackonline.org is a great place for you to interact with us and other readers. Sound off about topics and stories in our comment section.

By all means, keep picking up the hard copy. There’s nothing quite like feeling the real deal in your hands. But don’t forget to check out the online version too. You will get even more from your student media.

But above all, let us know if we’re doing the right thing at The Lumberjack. Tell us how to continue to improve and make you, the reader, want to read (and watch) The Lumberjack every week.


 

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